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UK salary report · 2026

Retail Assistant Salary in West Midlands

Official ONS earnings for West Midlands, covering 81,000 jobs.

ONS Annual Survey of Hours and Earnings Where this comes from →

Median salary — West Midlands

£14,582

gross, per year

▲ 7.1% change on the previous year

Mean

£16,072

Jobs measured

81,000

What most retail assistants actually earn

Half of retail assistants in West Midlands earn between £10,258 and £22,442. Earning above £22,442 puts you in the top quarter of the profession.

ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Sales Assistants and Retail Cashiers” group in West Midlands.

The full pay range

Each bar is the salary at that percentile — the 25th means a quarter of retail assistants earn less than this.

10th
£6,003
20th
£9,042
25th
£10,258
30th
£11,249
40th
£13,152
50th
£15,079
60th
£17,881
70th
£20,285
75th
£22,442
80th
£24,380
90th
£28,426
Check where your salary sits

Where this figure comes from

ONS occupation group
Sales and retail assistants
SOC 2020 code
7111
Measure
Gross annual pay, all employees
Edition
ONS Annual Survey of Hours and Earnings, 2025 provisional

Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.

Retail Assistant salary FAQs

What is the average Retail Assistant salary in West Midlands?

The median is £14,582 a year and the mean is £16,072, according to the ONS Annual Survey of Hours and Earnings.

What is a good Retail Assistant salary?

Half of retail assistants earn between £10,258 and £22,442. Anything above £22,442 is in the top quarter for the role.

Is this figure official?

Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records, covering 81,000 jobs in this occupation.

Official figures show the market. Your salary shows what employers actually pay.

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