Brand Manager Salary in London
Official ONS earnings for London, covering 25,000 jobs.
Median salary — London
£59,163
gross, per year, all employees
▲ 5.8% change on the previous year
Mean
£68,439
Jobs measured
25,000
What a typical brand manager takes home
On the median of £59,163, 2026/27 tax year, England, Wales and Northern Ireland rates, no pension or student loan.
Take-home a month
£3,739
Take-home a year
£44,872
Income Tax
£11,097
National Insurance
£3,194
What most brand managers actually earn
Half of brand managers in London earn between £43,221 and £75,786. Earning above £75,786 puts you in the top quarter of the profession.
ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Business, Research and Administrative Professionals” group in London.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of brand managers earn less than this.
Where this figure comes from
- ONS occupation group
- Marketing and commercial managers
- SOC 2020 code
- 2432
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “brand manager” as its own category. These figures are for the wider group “Marketing and commercial managers”, which includes this role alongside others. ONS group combines marketing and commercial managers.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Brand Manager salary FAQs
What is the average Brand Manager salary in London?
The median is £59,163 a year and the mean is £68,439, according to the ONS Annual Survey of Hours and Earnings. Those cover all employees; ASHE publishes no full-time split at regional level.
How much does a brand manager earn per hour?
Across the UK the median hourly rate is £27.10 excluding overtime, or £27.77 for full-time employees. ASHE publishes hourly pay by occupation nationally only, so there is no separate rate for London.
What is a good Brand Manager salary?
Half of brand managers earn between £43,221 and £75,786. Anything above £75,786 is in the top quarter for the role.
What is the starting salary for a brand manager?
ASHE does not record experience, so there is no official starting salary. What it does show is that the lowest-paid 10% of brand managers earn under £34,914 and the lowest quarter under £43,221 — the range a new entrant is most likely to be offered.
Do brand managers in London earn more than the UK average?
The median in London is £59,163 against £50,589 across the UK, 16.9% higher.
Has brand manager pay gone up in the last year?
ASHE puts the year-on-year change in the median at +5.8% for this occupation in London. That compares the latest survey with the one before it and is not adjusted for inflation.
How many brand managers are there in London?
ASHE counts around 25,000 employee jobs in “Marketing and commercial managers” (SOC 2432) in London. Self-employed work is not included.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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