Sales Manager Salary in London
Official ONS earnings for London, covering 98,000 jobs.
Median salary — London
£66,116
gross, per year
▲ 8.3% change on the previous year
Mean
£79,824
Jobs measured
98,000
What most sales managers actually earn
Half of sales managers in London earn between £34,969 and £76,304. Earning above £76,304 puts you in the top quarter of the profession.
ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Sales, Marketing and Related Associate Professionals” group in London.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of sales managers earn less than this.
Where this figure comes from
- ONS occupation group
- Sales accounts and business development managers
- SOC 2020 code
- 3556
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “sales manager” as its own category. These figures are for the wider group “Sales accounts and business development managers”, which includes this role alongside others.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Sales Manager salary FAQs
What is the average Sales Manager salary in London?
The median is £66,116 a year and the mean is £79,824, according to the ONS Annual Survey of Hours and Earnings.
What is a good Sales Manager salary?
Half of sales managers earn between £34,969 and £76,304. Anything above £76,304 is in the top quarter for the role.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records, covering 98,000 jobs in this occupation.
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