Sales Manager Salary
Official ONS earnings for the UK, covering 415,000 jobs.
Median salary
£56,021
gross, per year, all employees
▲ 4.4% change on the previous year
Full-time only
£57,625
Part-time only
£28,628
Mean
£65,268
Jobs measured
415,000
What a typical sales manager takes home
On the median of £56,021, 2026/27 tax year, England, Wales and Northern Ireland rates, no pension or student loan.
Take-home a month
£3,587
Take-home a year
£43,050
Income Tax
£9,840
National Insurance
£3,131
What most sales managers actually earn
Half of sales managers earn between £40,920 and £78,507. Earning above £78,507 puts you in the top quarter of the profession.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of sales managers earn less than this.
Sales Manager salary by region
11 of 11 GB regions have a published figure for this occupation.
| Region | Median | Mean |
|---|---|---|
| London | £66,116 | £79,824 |
| South East | £60,881 | £72,078 |
| North East | £57,895 | £56,611 |
| South West | £55,579 | £56,529 |
| Scotland | £54,813 | £59,981 |
| West Midlands | £54,240 | £58,584 |
| East | £52,437 | £61,462 |
| Wales | £52,223 | £55,623 |
| North West | £52,074 | £58,741 |
| East Midlands | £49,330 | £53,241 |
| Yorkshire and The Humber | £48,877 | £53,828 |
Where this figure comes from
- ONS occupation group
- Sales accounts and business development managers
- SOC 2020 code
- 3556
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “sales manager” as its own category. These figures are for the wider group “Sales accounts and business development managers”, which includes this role alongside others. ONS group combines sales accounts and business development managers.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Sales Manager salary FAQs
What is the average Sales Manager salary in the UK?
The median is £56,021 a year and the mean is £65,268, according to the ONS Annual Survey of Hours and Earnings. Those cover all employees; full-time employees alone have a median of £57,625 and part-time employees £28,628.
How much does a sales manager earn per hour?
Across the UK the median hourly rate is £27.93 excluding overtime, or £28.41 for full-time employees. ASHE publishes hourly pay by occupation nationally only.
What is a good Sales Manager salary?
Half of sales managers earn between £40,920 and £78,507. Anything above £78,507 is in the top quarter for the role.
What is the starting salary for a sales manager?
ASHE does not record experience, so there is no official starting salary. What it does show is that the lowest-paid 10% of sales managers earn under £30,021 and the lowest quarter under £40,920 — the range a new entrant is most likely to be offered.
How much do the highest-paid sales managers earn?
The top 10% of sales managers earn more than £105,797 a year, and the top quarter more than £78,507. ASHE does not publish figures above the 90th percentile.
Which part of the UK pays sales managers the most?
London, at a median of £66,116, is the highest of the 8 GB regions with a precise ONS estimate; Yorkshire and The Humber is the lowest at £48,877. Regions where ONS marks the figure as imprecise are not ranked.
Has sales manager pay gone up in the last year?
ASHE puts the year-on-year change in the median at +4.4% for this occupation in the UK. That compares the latest survey with the one before it and is not adjusted for inflation.
How many sales managers are there in the UK?
ASHE counts around 415,000 employee jobs in “Sales accounts and business development managers” (SOC 3556) in the UK. Self-employed work is not included.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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