Sales Manager Salary in West Midlands
Official ONS earnings for West Midlands, covering 35,000 jobs.
Median salary — West Midlands
£54,240
gross, per year
▲ 5.2% change on the previous year
Mean
£58,584
Jobs measured
35,000
What most sales managers actually earn
Half of sales managers in West Midlands earn between £28,161 and £58,702. Earning above £58,702 puts you in the top quarter of the profession.
ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Sales, Marketing and Related Associate Professionals” group in West Midlands.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of sales managers earn less than this.
How West Midlands ranks for sales manager pay
6th
of 11 GB regions with a published figure
London tops the table on £66,116 and Yorkshire and The Humber sits at the bottom on £48,877. West Midlands is £11,876 short of the top.
Ranking compares published regional medians for the same occupation. It says nothing about cost of living — a higher median doesn't survive contact with rent. The cost of living calculator is the honest next step.
Where this figure comes from
- ONS occupation group
- Sales accounts and business development managers
- SOC 2020 code
- 3556
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “sales manager” as its own category. These figures are for the wider group “Sales accounts and business development managers”, which includes this role alongside others.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Sales Manager salary FAQs
What is the average Sales Manager salary in West Midlands?
The median is £54,240 a year and the mean is £58,584, according to the ONS Annual Survey of Hours and Earnings.
What is a good Sales Manager salary?
Half of sales managers earn between £28,161 and £58,702. Anything above £58,702 is in the top quarter for the role.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records, covering 35,000 jobs in this occupation.
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