Social Media Manager Salary in North East
Official ONS earnings for North East.
Median salary — North East
£30,320
gross, per year
Mean
£33,295
What most social media managers actually earn
Half of social media managers across the UK earn between £24,032 and £39,205. Earning above £39,205 puts you in the top quarter of the profession.
This range is UK-wide — ONS publishes no regional breakdown of the spread for this occupation.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of social media managers earn less than this.
How North East ranks for social media manager pay
3rd
of 11 GB regions with a published figure
London tops the table on £35,000 and Wales sits at the bottom on £26,525. North East is £4,680 short of the top.
Ranking compares published regional medians for the same occupation. It says nothing about cost of living — a higher median doesn't survive contact with rent. The cost of living calculator is the honest next step.
Where this figure comes from
- ONS occupation group
- Marketing associate professionals
- SOC 2020 code
- 3554
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “social media manager” as its own category. These figures are for the wider group “Marketing associate professionals”, which includes this role alongside others.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Social Media Manager salary FAQs
What is the average Social Media Manager salary in North East?
The median is £30,320 a year and the mean is £33,295, according to the ONS Annual Survey of Hours and Earnings.
What is a good Social Media Manager salary?
Half of social media managers earn between £24,032 and £39,205. Anything above £39,205 is in the top quarter for the role.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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