Social Media Manager Salary
Official ONS earnings for the UK, covering 133,000 jobs.
Median salary
£30,479
gross, per year, all employees
▲ 5.2% change on the previous year
Full-time only
£33,412
Part-time only
£16,038
Mean
£35,886
Jobs measured
133,000
What a typical social media manager takes home
On the median of £30,479, 2026/27 tax year, England, Wales and Northern Ireland rates, no pension or student loan.
Take-home a month
£2,122
Take-home a year
£25,464
Income Tax
£3,582
National Insurance
£1,433
What most social media managers actually earn
Half of social media managers earn between £24,032 and £39,205. Earning above £39,205 puts you in the top quarter of the profession.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of social media managers earn less than this.
Social Media Manager salary by region
11 of 11 GB regions have a published figure for this occupation.
| Region | Median | Mean |
|---|---|---|
| London | £35,000 | £48,818 |
| South East | £30,363 | £33,132 |
| North East | £30,320 | £33,295 |
| East Midlands | £30,148 | £30,143 |
| East | £30,127 | £32,301 |
| West Midlands | £29,033 | £28,772 |
| Yorkshire and The Humber | £28,887 | £28,900 |
| Scotland | £28,428 | £33,966 |
| North West | £28,013 | £28,414 |
| South West | £27,575 | £32,242 |
| Wales | £26,525 | £27,380 |
Where this figure comes from
- ONS occupation group
- Marketing associate professionals
- SOC 2020 code
- 3554
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “social media manager” as its own category. These figures are for the wider group “Marketing associate professionals”, which includes this role alongside others. ONS measures marketing associate professionals as one group; digital specialisms are not separated.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Social Media Manager salary FAQs
What is the average Social Media Manager salary in the UK?
The median is £30,479 a year and the mean is £35,886, according to the ONS Annual Survey of Hours and Earnings. Those cover all employees; full-time employees alone have a median of £33,412 and part-time employees £16,038.
How much does a social media manager earn per hour?
Across the UK the median hourly rate is £16.61 excluding overtime, or £16.99 for full-time employees. ASHE publishes hourly pay by occupation nationally only.
What is a good Social Media Manager salary?
Half of social media managers earn between £24,032 and £39,205. Anything above £39,205 is in the top quarter for the role.
What is the starting salary for a social media manager?
ASHE does not record experience, so there is no official starting salary. What it does show is that the lowest-paid 10% of social media managers earn under £12,925 and the lowest quarter under £24,032 — the range a new entrant is most likely to be offered.
Which part of the UK pays social media managers the most?
London, at a median of £35,000, is the highest of the 4 GB regions with a precise ONS estimate; North West is the lowest at £28,013. Regions where ONS marks the figure as imprecise are not ranked.
Has social media manager pay gone up in the last year?
ASHE puts the year-on-year change in the median at +5.2% for this occupation in the UK. That compares the latest survey with the one before it and is not adjusted for inflation.
How many social media managers are there in the UK?
ASHE counts around 133,000 employee jobs in “Marketing associate professionals” (SOC 3554) in the UK. Self-employed work is not included.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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