Social Media Manager Salary in Wales
Official ONS earnings for Wales.
Median salary — Wales
£26,525
gross, per year, all employees
Mean
£27,380
What a typical social media manager takes home
On the median of £26,525, 2026/27 tax year, England, Wales and Northern Ireland rates, no pension or student loan.
Take-home a month
£1,885
Take-home a year
£22,618
Income Tax
£2,791
National Insurance
£1,116
What most social media managers actually earn
Half of social media managers in Wales earn between £28,815 and £53,032. Earning above £53,032 puts you in the top quarter of the profession.
ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Sales, Marketing and Related Associate Professionals” group in Wales.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of social media managers earn less than this.
Where this figure comes from
- ONS occupation group
- Marketing associate professionals
- SOC 2020 code
- 3554
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “social media manager” as its own category. These figures are for the wider group “Marketing associate professionals”, which includes this role alongside others. ONS measures marketing associate professionals as one group; digital specialisms are not separated.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Social Media Manager salary FAQs
What is the average Social Media Manager salary in Wales?
The median is £26,525 a year and the mean is £27,380, according to the ONS Annual Survey of Hours and Earnings. Those cover all employees; ASHE publishes no full-time split at regional level.
How much does a social media manager earn per hour?
Across the UK the median hourly rate is £16.61 excluding overtime, or £16.99 for full-time employees. ASHE publishes hourly pay by occupation nationally only, so there is no separate rate for Wales.
What is a good Social Media Manager salary?
Half of social media managers earn between £28,815 and £53,032. Anything above £53,032 is in the top quarter for the role.
What is the starting salary for a social media manager?
ASHE does not record experience, so there is no official starting salary. What it does show is that the lowest-paid 10% of social media managers earn under £22,988 and the lowest quarter under £28,815 — the range a new entrant is most likely to be offered.
Do social media managers in Wales earn more than the UK average?
The median in Wales is £26,525 against £30,479 across the UK, 13.0% lower.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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