Social Media Manager Salary in Wales

What most social media managers actually earn

Half of social media managers in Wales earn between £28,815 and £53,032. Earning above £53,032 puts you in the top quarter of the profession.

ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Sales, Marketing and Related Associate Professionals” group in Wales.

How Wales ranks for social media manager pay

Wales is the lowest-paying of the 11 regions ONS measures for this role, £8,475 behind London on £35,000.

Ranking compares published regional medians for the same occupation. It says nothing about cost of living — a higher median doesn't survive contact with rent. The cost of living calculator is the honest next step.

Where this figure comes from

ONS occupation group

Marketing associate professionals

SOC 2020 code

3554

Measure

Gross annual pay, all employees

Edition

ONS Annual Survey of Hours and Earnings, 2025 provisional

ONS doesn't measure “social media manager” as its own category. These figures are for the wider group “Marketing associate professionals”, which includes this role alongside others.

Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.