Marketing Director Salary in South West
Official ONS earnings for South West, covering 14,000 jobs.
Median salary — South West
£74,712
gross, per year, all employees
▼ 5.5% change on the previous year
Mean
£85,608
Jobs measured
14,000
What a typical marketing director takes home
On the median of £74,712, 2026/27 tax year, England, Wales and Northern Ireland rates, no pension or student loan.
Take-home a month
£4,491
Take-home a year
£53,890
Income Tax
£17,317
National Insurance
£3,505
What most marketing directors actually earn
Half of marketing directors in South West earn between £36,967 and £86,628. Earning above £86,628 puts you in the top quarter of the profession.
ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Functional Managers and Directors” group in South West.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of marketing directors earn less than this.
Where this figure comes from
- ONS occupation group
- Marketing, sales and advertising directors
- SOC 2020 code
- 1132
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS publishes a sampling error of 14.2% for this figure and asks that anything above 10% is treated as imprecise — too few people in this region answered the survey for this occupation. The figure is shown because it is the one ONS published, but it is not firm enough to rank South West against anywhere else, so this page doesn't.
ONS doesn't measure “marketing director” as its own category. These figures are for the wider group “Marketing, sales and advertising directors”, which includes this role alongside others. ONS group combines marketing, sales and advertising directors.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Marketing Director salary FAQs
What is the average Marketing Director salary in South West?
The median is £74,712 a year and the mean is £85,608, according to the ONS Annual Survey of Hours and Earnings. Those cover all employees; ASHE publishes no full-time split at regional level.
How much does a marketing director earn per hour?
Across the UK the median hourly rate is £45.55 excluding overtime, or £46.57 for full-time employees. ASHE publishes hourly pay by occupation nationally only, so there is no separate rate for South West.
What is a good Marketing Director salary?
Half of marketing directors earn between £36,967 and £86,628. Anything above £86,628 is in the top quarter for the role.
What is the starting salary for a marketing director?
ASHE does not record experience, so there is no official starting salary. What it does show is that the lowest-paid 10% of marketing directors earn under £19,418 and the lowest quarter under £36,967 — the range a new entrant is most likely to be offered.
Do marketing directors in South West earn more than the UK average?
The median in South West is £74,712 against £90,000 across the UK, 17.0% lower. ONS marks the South West figure as imprecise, so treat the gap as indicative.
Has marketing director pay gone up in the last year?
ASHE puts the year-on-year change in the median at -5.5% for this occupation in South West. That compares the latest survey with the one before it and is not adjusted for inflation.
How many marketing directors are there in South West?
ASHE counts around 14,000 employee jobs in “Marketing, sales and advertising directors” (SOC 1132) in South West. Self-employed work is not included.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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