Marketing Director Salary
Official ONS earnings for the UK, covering 216,000 jobs.
Median salary
£90,000
gross, per year, all employees
▲ 8.5% change on the previous year
Full-time only
£94,135
Mean
£108,331
Jobs measured
216,000
What a typical marketing director takes home
On the median of £90,000, 2026/27 tax year, England, Wales and Northern Ireland rates, no pension or student loan.
Take-home a month
£5,230
Take-home a year
£62,757
Income Tax
£23,432
National Insurance
£3,811
What most marketing directors actually earn
Half of marketing directors earn between £60,138 and £131,906. Earning above £131,906 puts you in the top quarter of the profession.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of marketing directors earn less than this.
Marketing Director salary by region
8 of 11 GB regions have a published figure for this occupation.
| Region | Median | Mean |
|---|---|---|
| London | £111,935 | £140,582 |
| South East | £85,122 | £100,861 |
| East | £81,143 | £95,684 |
| North West | £79,816 | £86,604 |
| West Midlands | £79,812 | £101,647 |
| Yorkshire and The Humber | £79,606 | £92,253 |
| East Midlands | £76,175 | £81,171 |
| South West | £74,712 | £85,608 |
Where this figure comes from
- ONS occupation group
- Marketing, sales and advertising directors
- SOC 2020 code
- 1132
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “marketing director” as its own category. These figures are for the wider group “Marketing, sales and advertising directors”, which includes this role alongside others. ONS group combines marketing, sales and advertising directors.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Marketing Director salary FAQs
What is the average Marketing Director salary in the UK?
The median is £90,000 a year and the mean is £108,331, according to the ONS Annual Survey of Hours and Earnings. Those cover all employees; full-time employees alone have a median of £94,135.
How much does a marketing director earn per hour?
Across the UK the median hourly rate is £45.55 excluding overtime, or £46.57 for full-time employees. ASHE publishes hourly pay by occupation nationally only.
What is a good Marketing Director salary?
Half of marketing directors earn between £60,138 and £131,906. Anything above £131,906 is in the top quarter for the role.
What is the starting salary for a marketing director?
ASHE does not record experience, so there is no official starting salary. What it does show is that the lowest-paid 10% of marketing directors earn under £36,561 and the lowest quarter under £60,138 — the range a new entrant is most likely to be offered.
How much do the highest-paid marketing directors earn?
The top 10% of marketing directors earn more than £179,747 a year, and the top quarter more than £131,906. ASHE does not publish figures above the 90th percentile.
Has marketing director pay gone up in the last year?
ASHE puts the year-on-year change in the median at +8.5% for this occupation in the UK. That compares the latest survey with the one before it and is not adjusted for inflation.
How many marketing directors are there in the UK?
ASHE counts around 216,000 employee jobs in “Marketing, sales and advertising directors” (SOC 1132) in the UK. Self-employed work is not included.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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