Sales Director Salary
Official ONS earnings for the UK, covering 216,000 jobs.
Median salary
£90,000
gross, per year
▲ 8.5% change on the previous year
Mean
£108,331
Jobs measured
216,000
What most sales directors actually earn
Half of sales directors earn between £60,138 and £131,906. Earning above £131,906 puts you in the top quarter of the profession.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of sales directors earn less than this.
Sales Director salary by region
8 of 11 GB regions have a published figure for this occupation.
| Region | Median | Mean |
|---|---|---|
| London | £111,935 | £140,582 |
| South East | £85,122 | £100,861 |
| East | £81,143 | £95,684 |
| North West | £79,816 | £86,604 |
| West Midlands | £79,812 | £101,647 |
| Yorkshire and The Humber | £79,606 | £92,253 |
| East Midlands | £76,175 | £81,171 |
| South West | £74,712 | £85,608 |
Where this figure comes from
- ONS occupation group
- Marketing, sales and advertising directors
- SOC 2020 code
- 1132
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “sales director” as its own category. These figures are for the wider group “Marketing, sales and advertising directors”, which includes this role alongside others.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Sales Director salary FAQs
What is the average Sales Director salary in UK?
The median is £90,000 a year and the mean is £108,331, according to the ONS Annual Survey of Hours and Earnings.
What is a good Sales Director salary?
Half of sales directors earn between £60,138 and £131,906. Anything above £131,906 is in the top quarter for the role.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records, covering 216,000 jobs in this occupation.
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