Sales Director Salary in East Midlands
Official ONS earnings for East Midlands, covering 14,000 jobs.
Median salary — East Midlands
£76,175
gross, per year
▼ 5.6% change on the previous year
Mean
£81,171
Jobs measured
14,000
What most sales directors actually earn
Half of sales directors across the UK earn between £60,138 and £131,906. Earning above £131,906 puts you in the top quarter of the profession.
This range is UK-wide — ONS publishes no regional breakdown of the spread for this occupation.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of sales directors earn less than this.
How East Midlands ranks for sales director pay
7th
of 8 GB regions with a published figure
London tops the table on £111,935 and South West sits at the bottom on £74,712. East Midlands is £35,760 short of the top.
Ranking compares published regional medians for the same occupation. It says nothing about cost of living — a higher median doesn't survive contact with rent. The cost of living calculator is the honest next step.
Where this figure comes from
- ONS occupation group
- Marketing, sales and advertising directors
- SOC 2020 code
- 1132
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “sales director” as its own category. These figures are for the wider group “Marketing, sales and advertising directors”, which includes this role alongside others.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Sales Director salary FAQs
What is the average Sales Director salary in East Midlands?
The median is £76,175 a year and the mean is £81,171, according to the ONS Annual Survey of Hours and Earnings.
What is a good Sales Director salary?
Half of sales directors earn between £60,138 and £131,906. Anything above £131,906 is in the top quarter for the role.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records, covering 14,000 jobs in this occupation.
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