Sales Director Salary in North West

What most sales directors actually earn

Half of sales directors in North West earn between £40,416 and £91,302. Earning above £91,302 puts you in the top quarter of the profession.

ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Functional Managers and Directors” group in North West.

How North West ranks for sales director pay

London tops the table on £111,935 and South West sits at the bottom on £74,712. North West is £32,119 short of the top.

Ranking compares published regional medians for the same occupation. It says nothing about cost of living — a higher median doesn't survive contact with rent. The cost of living calculator is the honest next step.

Where this figure comes from

ONS occupation group

Marketing, sales and advertising directors

SOC 2020 code

1132

Measure

Gross annual pay, all employees

Edition

ONS Annual Survey of Hours and Earnings, 2025 provisional

ONS doesn't measure “sales director” as its own category. These figures are for the wider group “Marketing, sales and advertising directors”, which includes this role alongside others.

Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.