SEO Specialist Salary
Official ONS earnings for the UK, covering 133,000 jobs.
Median salary
£30,479
gross, per year
▲ 5.2% change on the previous year
Mean
£35,886
Jobs measured
133,000
What most seo specialists actually earn
Half of seo specialists earn between £24,032 and £39,205. Earning above £39,205 puts you in the top quarter of the profession.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of seo specialists earn less than this.
SEO Specialist salary by region
11 of 11 GB regions have a published figure for this occupation.
| Region | Median | Mean |
|---|---|---|
| London | £35,000 | £48,818 |
| South East | £30,363 | £33,132 |
| North East | £30,320 | £33,295 |
| East Midlands | £30,148 | £30,143 |
| East | £30,127 | £32,301 |
| West Midlands | £29,033 | £28,772 |
| Yorkshire and The Humber | £28,887 | £28,900 |
| Scotland | £28,428 | £33,966 |
| North West | £28,013 | £28,414 |
| South West | £27,575 | £32,242 |
| Wales | £26,525 | £27,380 |
Where this figure comes from
- ONS occupation group
- Marketing associate professionals
- SOC 2020 code
- 3554
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “seo specialist” as its own category. These figures are for the wider group “Marketing associate professionals”, which includes this role alongside others.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
SEO Specialist salary FAQs
What is the average SEO Specialist salary in UK?
The median is £30,479 a year and the mean is £35,886, according to the ONS Annual Survey of Hours and Earnings.
What is a good SEO Specialist salary?
Half of seo specialists earn between £24,032 and £39,205. Anything above £39,205 is in the top quarter for the role.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records, covering 133,000 jobs in this occupation.
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