SEO Specialist Salary in West Midlands

What most seo specialists actually earn

Half of seo specialists in West Midlands earn between £28,161 and £58,702. Earning above £58,702 puts you in the top quarter of the profession.

ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Sales, Marketing and Related Associate Professionals” group in West Midlands.

How West Midlands ranks for seo specialist pay

London tops the table on £35,000 and Wales sits at the bottom on £26,525. West Midlands is £5,967 short of the top.

Ranking compares published regional medians for the same occupation. It says nothing about cost of living — a higher median doesn't survive contact with rent. The cost of living calculator is the honest next step.

Where this figure comes from

ONS occupation group

Marketing associate professionals

SOC 2020 code

3554

Measure

Gross annual pay, all employees

Edition

ONS Annual Survey of Hours and Earnings, 2025 provisional

ONS doesn't measure “seo specialist” as its own category. These figures are for the wider group “Marketing associate professionals”, which includes this role alongside others.

Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.