Social Media Manager Salary in East
Official ONS earnings for East, covering 15,000 jobs.
Median salary — East
£30,127
gross, per year, all employees
▲ 0.8% change on the previous year
Mean
£32,301
Jobs measured
15,000
What a typical social media manager takes home
On the median of £30,127, 2026/27 tax year, England, Wales and Northern Ireland rates, no pension or student loan.
Take-home a month
£2,101
Take-home a year
£25,211
Income Tax
£3,511
National Insurance
£1,405
What most social media managers actually earn
Half of social media managers in East earn between £28,574 and £59,113. Earning above £59,113 puts you in the top quarter of the profession.
ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Sales, Marketing and Related Associate Professionals” group in East.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of social media managers earn less than this.
Where this figure comes from
- ONS occupation group
- Marketing associate professionals
- SOC 2020 code
- 3554
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS publishes a sampling error of 11.0% for this figure and asks that anything above 10% is treated as imprecise — too few people in this region answered the survey for this occupation. The figure is shown because it is the one ONS published, but it is not firm enough to rank East against anywhere else, so this page doesn't.
ONS doesn't measure “social media manager” as its own category. These figures are for the wider group “Marketing associate professionals”, which includes this role alongside others. ONS measures marketing associate professionals as one group; digital specialisms are not separated.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Social Media Manager salary FAQs
What is the average Social Media Manager salary in East?
The median is £30,127 a year and the mean is £32,301, according to the ONS Annual Survey of Hours and Earnings. Those cover all employees; ASHE publishes no full-time split at regional level.
How much does a social media manager earn per hour?
Across the UK the median hourly rate is £16.61 excluding overtime, or £16.99 for full-time employees. ASHE publishes hourly pay by occupation nationally only, so there is no separate rate for East.
What is a good Social Media Manager salary?
Half of social media managers earn between £28,574 and £59,113. Anything above £59,113 is in the top quarter for the role.
What is the starting salary for a social media manager?
ASHE does not record experience, so there is no official starting salary. What it does show is that the lowest-paid 10% of social media managers earn under £20,959 and the lowest quarter under £28,574 — the range a new entrant is most likely to be offered.
Do social media managers in East earn more than the UK average?
The median in East is £30,127 against £30,479 across the UK, 1.2% lower. ONS marks the East figure as imprecise, so treat the gap as indicative.
Has social media manager pay gone up in the last year?
ASHE puts the year-on-year change in the median at +0.8% for this occupation in East. That compares the latest survey with the one before it and is not adjusted for inflation.
How many social media managers are there in East?
ASHE counts around 15,000 employee jobs in “Marketing associate professionals” (SOC 3554) in East. Self-employed work is not included.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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