Social Media Manager Salary in East Midlands
Official ONS earnings for East Midlands.
Median salary — East Midlands
£30,148
gross, per year, all employees
Mean
£30,143
What a typical social media manager takes home
On the median of £30,148, 2026/27 tax year, England, Wales and Northern Ireland rates, no pension or student loan.
Take-home a month
£2,102
Take-home a year
£25,226
Income Tax
£3,516
National Insurance
£1,406
What most social media managers actually earn
Half of social media managers in East Midlands earn between £28,988 and £56,464. Earning above £56,464 puts you in the top quarter of the profession.
ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Sales, Marketing and Related Associate Professionals” group in East Midlands.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of social media managers earn less than this.
Where this figure comes from
- ONS occupation group
- Marketing associate professionals
- SOC 2020 code
- 3554
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS publishes a sampling error of 18.8% for this figure and asks that anything above 10% is treated as imprecise — too few people in this region answered the survey for this occupation. The figure is shown because it is the one ONS published, but it is not firm enough to rank East Midlands against anywhere else, so this page doesn't.
ONS doesn't measure “social media manager” as its own category. These figures are for the wider group “Marketing associate professionals”, which includes this role alongside others. ONS measures marketing associate professionals as one group; digital specialisms are not separated.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Social Media Manager salary FAQs
What is the average Social Media Manager salary in East Midlands?
The median is £30,148 a year and the mean is £30,143, according to the ONS Annual Survey of Hours and Earnings. Those cover all employees; ASHE publishes no full-time split at regional level.
How much does a social media manager earn per hour?
Across the UK the median hourly rate is £16.61 excluding overtime, or £16.99 for full-time employees. ASHE publishes hourly pay by occupation nationally only, so there is no separate rate for East Midlands.
What is a good Social Media Manager salary?
Half of social media managers earn between £28,988 and £56,464. Anything above £56,464 is in the top quarter for the role.
Do social media managers in East Midlands earn more than the UK average?
The median in East Midlands is £30,148 against £30,479 across the UK, 1.1% lower. ONS marks the East Midlands figure as imprecise, so treat the gap as indicative.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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