Social Media Manager Salary in London
Official ONS earnings for London, covering 35,000 jobs.
Median salary — London
£35,000
gross, per year, all employees
▲ 7.3% change on the previous year
Mean
£48,818
Jobs measured
35,000
What a typical social media manager takes home
On the median of £35,000, 2026/27 tax year, England, Wales and Northern Ireland rates, no pension or student loan.
Take-home a month
£2,393
Take-home a year
£28,720
Income Tax
£4,486
National Insurance
£1,794
What most social media managers actually earn
Half of social media managers in London earn between £34,969 and £76,304. Earning above £76,304 puts you in the top quarter of the profession.
ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Sales, Marketing and Related Associate Professionals” group in London.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of social media managers earn less than this.
How London ranks for social media manager pay
1st
of 4 GB regions with a published figure
London pays social media managers more than anywhere else ONS measures — £6,987 above North West, the lowest of the 4.
Ranking compares published regional medians for the same occupation. It says nothing about cost of living — a higher median doesn't survive contact with rent. The cost of living calculator is the honest next step.
Where this figure comes from
- ONS occupation group
- Marketing associate professionals
- SOC 2020 code
- 3554
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “social media manager” as its own category. These figures are for the wider group “Marketing associate professionals”, which includes this role alongside others. ONS measures marketing associate professionals as one group; digital specialisms are not separated.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Social Media Manager salary FAQs
What is the average Social Media Manager salary in London?
The median is £35,000 a year and the mean is £48,818, according to the ONS Annual Survey of Hours and Earnings. Those cover all employees; ASHE publishes no full-time split at regional level.
How much does a social media manager earn per hour?
Across the UK the median hourly rate is £16.61 excluding overtime, or £16.99 for full-time employees. ASHE publishes hourly pay by occupation nationally only, so there is no separate rate for London.
What is a good Social Media Manager salary?
Half of social media managers earn between £34,969 and £76,304. Anything above £76,304 is in the top quarter for the role.
What is the starting salary for a social media manager?
ASHE does not record experience, so there is no official starting salary. What it does show is that the lowest-paid 10% of social media managers earn under £26,000 and the lowest quarter under £34,969 — the range a new entrant is most likely to be offered.
Do social media managers in London earn more than the UK average?
The median in London is £35,000 against £30,479 across the UK, 14.8% higher, which places it 1st highest of the 4 GB regions with a precise estimate.
Has social media manager pay gone up in the last year?
ASHE puts the year-on-year change in the median at +7.3% for this occupation in London. That compares the latest survey with the one before it and is not adjusted for inflation.
How many social media managers are there in London?
ASHE counts around 35,000 employee jobs in “Marketing associate professionals” (SOC 3554) in London. Self-employed work is not included.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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