Retail Manager Salary in South West
Official ONS earnings for South West, covering 33,000 jobs.
Median salary — South West
£33,817
gross, per year, all employees
▲ 7.1% change on the previous year
Mean
£37,456
Jobs measured
33,000
What a typical retail manager takes home
On the median of £33,817, 2026/27 tax year, England, Wales and Northern Ireland rates, no pension or student loan.
Take-home a month
£2,322
Take-home a year
£27,868
Income Tax
£4,249
National Insurance
£1,700
What most retail managers actually earn
Half of retail managers in South West earn between £25,932 and £43,132. Earning above £43,132 puts you in the top quarter of the profession.
ONS suppresses the detailed spread for this occupation at regional level, so this range describes the wider “Managers and Directors in Retail and Wholesale” group in South West.
The full pay range
Each bar is the salary at that percentile — the 25th means a quarter of retail managers earn less than this.
How South West ranks for retail manager pay
6th
of 7 GB regions with a published figure
London tops the table on £40,340 and Yorkshire and The Humber sits at the bottom on £33,275. South West is £6,523 short of the top.
Ranking compares published regional medians for the same occupation. It says nothing about cost of living — a higher median doesn't survive contact with rent. The cost of living calculator is the honest next step.
Where this figure comes from
- ONS occupation group
- Managers and directors in retail and wholesale
- SOC 2020 code
- 1150
- Measure
- Gross annual pay, all employees
- Edition
- ONS Annual Survey of Hours and Earnings, 2025 provisional
ONS doesn't measure “retail manager” as its own category. These figures are for the wider group “Managers and directors in retail and wholesale”, which includes this role alongside others. ONS group covers wholesale as well as retail, and directors as well as managers.
Source: Office for National Statistics, Annual Survey of Hours and Earnings. Contains public sector information licensed under the Open Government Licence v3.0. Figures are estimates from a survey of PAYE jobs and are not financial advice.
Retail Manager salary FAQs
What is the average Retail Manager salary in South West?
The median is £33,817 a year and the mean is £37,456, according to the ONS Annual Survey of Hours and Earnings. Those cover all employees; ASHE publishes no full-time split at regional level.
How much does a retail manager earn per hour?
Across the UK the median hourly rate is £17.26 excluding overtime, or £18.17 for full-time employees. ASHE publishes hourly pay by occupation nationally only, so there is no separate rate for South West.
What is a good Retail Manager salary?
Half of retail managers earn between £25,932 and £43,132. Anything above £43,132 is in the top quarter for the role.
What is the starting salary for a retail manager?
ASHE does not record experience, so there is no official starting salary. What it does show is that the lowest-paid 10% of retail managers earn under £18,904 and the lowest quarter under £25,932 — the range a new entrant is most likely to be offered.
Do retail managers in South West earn more than the UK average?
The median in South West is £33,817 against £36,006 across the UK, 6.1% lower, which places it 6th highest of the 7 GB regions with a precise estimate.
Has retail manager pay gone up in the last year?
ASHE puts the year-on-year change in the median at +7.1% for this occupation in South West. That compares the latest survey with the one before it and is not adjusted for inflation.
How many retail managers are there in South West?
ASHE counts around 33,000 employee jobs in “Managers and directors in retail and wholesale” (SOC 1150) in South West. Self-employed work is not included.
Is this figure official?
Yes. It comes from the ONS Annual Survey of Hours and Earnings, an accredited official statistic based on employer PAYE records.
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